Cognos 4Thought

As an automated predictive modelling package, Cognos 4Thought provides what-if analysis, effectiveness measurement and forecasting to business planners. This analysis will allow an enterprise to ensure the business decisions they make have a higher accuracy, which in turn will promote greater profitability.

Letting you asses the effectiveness of business elements, such as retail outlets, branches, or sales people, it will provide explanations to why a particular branch may be more successful, and how you may be able to implement the same strategy elsewhere.

Using "What-If" analysis Cognos 4Thought will assist to quantify the impact a change to a business factor will have on the business, from price changes to spending more or less in functional areas, 4Thought can help predict and maximise the outcome of these key decisions.

Past success and failure can be used via your historical data to forecast peaks or slumps in sales, customer demand and growth. Cognos 4Thought will help to give a business a clear understanding of how promotions, pricing strategies or inventory changes effect profitability and determine a successful strategy for the future.

Further Product Information

> www.cognos.com/products/4thought